HISPANO'S LARGEST-EVER SINGLE CONTRACT: 800 URBAN BUSES TO CASABLANCA (MOROCCO)  (22/07/2005)

The local urban transport operator, M'Dina Bus, has just confirmed one of the world's largest bodybuilding order to a single manufacturer.

Hispano's industrial activities in Morocco will move to a more modern and bigger facility in the outskirts of Casablanca in the aim of strengthening its competitive position and become a key player in North Africa and Middle East.

First badge of 200 Hispano's habit buses, 12 m. length, will be built on Iveco chassis and delivered inHispano Orbit Bus in Tangeirs 2006. Similar numbers will be manufactured over the next three years. Hispano already has successful experience with Iveco in producing large orders to transport operators in France, Italy and Spain. 

The Hispano and Tata team comprising of Mr. Gerardo Múgica, Chief Executive Officer of HISPANO, Mr. Andrés Múgica, Chief Operating Officer of HISPANO, Mr. Hicham Benmira, Managing Director of HISPANO MAGHREB and Mr. Ujjal Mukherjee, representing Tata Motors Limited, met the Prime Minister of Morocco on 11th July. The Prime Minister appreciated the presence of a big group like TATA in the whole deal and congratulated HISPANO for bringing in superior European quality buses in Morocco which he hoped will enhance the image of the public transportation in Casablanca. The Prime Minister promised his support in any possible investment in the country.

M'Dina Bus Consortium chooses the habit citybus model 
M'Dina Bus Consortium is formed by RATP Development (the international business unit of the Public Transport Company of Paris), finance.com (a financial private company) and Al Bahja/Haddou Bus, a lHispano Habit Urban bus that will replace the old Orbit modelocal Tourist Operator, and has the urban bus concession of the City of Casablanca since August 2004. This large fleet renewal is part of the largest project to modernize public transportation ever in Morocco (PDU - Plan de Déplacement Urbain). Selection of Hispano's buses fulfills the aim of placing the urban transport in the country to its highest levels. Pininfarina exterior design and the product technology and contrasted experience of HISPANO have been the most relevant aspects considered in selection.   consorcio M'Dina Bus formado por las empresas RATP 

 

Moroccan market leader in the premium segment
Since its establishment in September 2000, HISPANO has become rapidly the dominant bodybuilder of luxury buses and coaches in Morocco. The most important transport operators in the country are trusting HISPANO. ALSA Group in Marrakech and Ruiz Group in Tangeirs are its best citybus customers, while CTM Group, Atlas Rider, SATAS and Supratours, are loyal customers for luxury tourist coaches.

Speaking at the occasion, Gerardo Múgica stated that "This major deal is establishing a great starting-point for our ambitious growth plans, after tying-up with Tata Motors of India in March. Europe, North Africa and Middle East are key markets in our Strategic Plan, and creating a manufacturing facility in Morocco will help us meet these challenges". Mr Ravi Kant, Executive Director, Tata Motors CVBU, and recently appointed Chairman of Hispano Carrocera, said "this development reinforces our confidence in Hispano's competency and capability to supply world class buses in Europe and outside. We expect to open new markets in North Africa and Middle East".

 

« back


Copyright 2002 © - www.hispano-net.com